More than ever, home is the most important place in the world. A space in constant transformation, where new family and spatial configurations come to life, new meanings are attributed, and new trends accompany people's needs.
Future Homes emerges as a way to get to know Brazilians better. We meet consumers where they live to learn about what they need and dream about regarding their homes. An extensive survey to understand the main cultural and behavioral changes that influence ways of living today and in the coming years.
The research in São Paulo and Salvador gave rise to an open report, a documentary, and an innovation conference that brought together Brazil's leading retailers. The apartments we found in the field were rebuilt at the conference, making the study alive and contextualized with the brand's products. The project positioned Electrolux as an expert on the subject and a source of strategic information for the market.