Pabllo Vittar is the most popular drag queen in the world, living in Brazil, one of the countries with the highest number of homicides of LGBTQIA+ people. C&A Studios, the brand's entertainment platform that celebrates Brazilian icons, collaborated with Pabllo to shape culture across Brazil.
Together we co-created an iconic bodysuit for the carnival that was launched in an open and free concert at the most special LGBTQIA+ street in São Paulo. More than 15.000 fans occupied the city to celebrate love and respect and more than 1 million people watched the show live through social media.
Pabllo also wore the bodysuit in the video clip of “Então Vai’, which was commissioned by C&A, and surpassed 41 million views on Youtube. The product sold out and became one of the most worn looks at the Brazilian carnival.